We collect two basic types of information – personal information (as defined in this policy) and anonymous information (as defined in this policy) – and we may use personal and anonymous information to create a third type of information, aggregate information (also defined in this policy). In particular, we collect:

The registration information you provide when you create an account, enter a promotion, or link your profile on a third-party site or platform with your registration accounts, such as your first name and surname, country of residence, gender, date of birth, email address, username, and password;

Transaction information you provide when you request information,contact Guest Services, or purchase,return,request, orexchange a product or service from us, such as your postal address, telephone number, and payment information;

Information you provide in public forums on our sites and applications, such as your public posts;

Information sent either one-to-one or within a limited group using our message, chat, post, or similar functionality, where we are permitted by the applicable law to collect this information;

Information we obtain from a third party, such as a site or platform provider, about the use of our applications on third-party platforms or devices;

Location information, including location information provided by a mobile or other device interacting with one of our sites, applications, or physical properties (including through beacon technologies), or associated with your IP address or other online or device identifier, where we are permitted by law to process this information;

Activity information about your use, and the use by any person(s) you authorize through your account, of our sites and applications, such as the content you view or post, how often you use our services, and your preferences;

Usage, viewing, technical, and device data when you visit our sites, use our applications on third-party sites or platforms, or open emails we send, or connect with our wireless Internet access services and other similar technologies, including your browser or device type, unique device identifier, and IP address;

Still or video images captured by cameras or readers on or around our physical properties;

Call recordings when you call our reservation centers or other guest services phone numbers.